Cove 55 exhibited alongside Sarawak Tourism Board (STB) at ITB Asia in Singapore 2022, for their first large-scale travel event post-pandemic. The luxury boutique hotel kicked off the week with General Manager James McManaman presenting at the Sarawak Journey Awaits Business Networking Session at St. Regis. This was followed by three days of networking and meeting with trade partners, top buyers and international exhibitors at Asia’s Largest Travel Trade Show.

Cove 55’s General Manager James Mc Manaman and Marketing Director Lydia Elder at Sarawak Tourism Board’s Booth at ITB Asia

The Sarawak Tourism Board booth was alive with colour and sound as traditional dancers and musicians welcomed visitors to explore the stall and discover Sarawak’s hidden gems. STB also launched its latest tourism campaign, “SARAWAK Look, See… Chiak, Makan” at a ceremony held during ITB Asia. The campaign aims to build awareness amongst Singaporeans about Sarawak’s tourism products and destinations, as well as specifically highlight its diverse food culture and Kuching’s position as Malaysia’s first UNESCO Creative City of Gastronomy.

ITB Asia Sarawak Tourism Board Booth

Reflecting renewed confidence in MICE events, ITB Asia 2022 has attracted over 80 National Tourism Organisations and Regional Tourism Organisations. Under the anchor theme, “Go Big & Go Forward: Travel Industry on the Road to Recovery and Growth”, travel leaders who are at the top of their respective industries shared insights on key trends and how to stay competitive and quickly maximise growth potential.